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SLAVERY IS WRONG.
 
You know it. We know it. In the United States, we’ve officially known it since 1863. But here’s something you might not know — slavery still exists. We want every man, woman and child to know that there are 27 million men, women and children, just like them, living in the shadows. In brothels. In factories. In quarries. Working as slaves. In 161 countries.
 
This is a personal project. The initiative was done around the Final Four in Atlanta, Ga to expose the realities of Sexual Slavery around major sporting events. We threw away the glamorized imagery portrayed in the media and showed the world what slavery really looks like.
 
By using 4 Canon C300s, 3 GoPros, and 3 still cameras, we captured real people responding to the scene.

No crowd reactions have been staged in any way.

This doesn’t need much description. Daft Punk + 8 bit. Nuff said.

This deodorant is now in my cabinet in the bathroom. Advertising works.

Just because.

Flash mobs? Done.

Emotional sports ads? Done.

Using Ad budgets to give an unsuspecting person an unforgettable experience that makes them feel like a hero? More please.

Budweiser gives a recreational hockey league team the NHL experience.

Money well spent.

*15

72 and Sunny out of LA just released this spot for Activision’s Call of Duty Elite.

Video games are causing the demise of men (average player age is 35, 100% increase in men ages 20-30 living with their parents in the last year, etc…).

This video game ad however, is very well written.

"How do you break up with your fiance? ELITE! How do you disappoint your mom? ELITE! How do you confuse your dad? ELITE! What rhymes with dead meat? ELITE!"

Too true. Too true.

*9

So It’s been a while. Life yadda yadda yadda…

Anyway, this new spot for the Nike Fuelband caught my eyes. Actually the dollar signs caught my eyes, then gouged out my eyes, then sold them on the black market to a small blind boy.

I’m not impressed by the concept or the execution. Kinda feels like lazy wrapped in spectacle. Any one else? Anyone know how much W+K and Nike spent?

Oh if only we all had 3 million to spend on stock footage. We’d all be famous.

*2

OK. So no more videos without commentary. It’s a new leaf. This is a great one to start with.

For the launch of the Melo M8, the new Carmelo Anthony shoe under the Michael Jordan Nike brand, Weiden and Kennedy and MDC-owned experiential shop, Relevant, spent a whole lot of Nike’s cash. Good thing Nike has it.

Using mist, smoke, lasers, architectural mapping, 3d renders, an 85-foot projector, computer controlled water effects, and a possible navy seal, they redefined hype.

Is this where brands should go? Large scale stunts for a limited crowd that they can then turn into a behind-the-scenes viral video? Feels a little self indulgent. When I posted this, the YouTube count was only at 14k so the jury is still out. My prediction? It breaks a million views and I still don’t buy the shoes.

*3

The last one in the series. Makes me kinda sad. If New Era is smart this will be just the beginning of a great rivalries brand positioning. 

*9

Great stunt. Would I have stayed? Yes. Because my wife would have made me.

An awesome idea. I’ve needed to be saved from bad beer on several occasions. 

*6

Makes you seriously reconsider throwing a plastic bottle in the trash. 

This sport blows my mind.

*1

The man who played hungry. Literally.

*1

Gross. Awesome.