You know it. We know it. In the United States, we’ve officially known it since 1863. But here’s something you might not know — slavery still exists. We want every man, woman and child to know that there are 27 million men, women and children, just like them, living in the shadows. In brothels. In factories. In quarries. Working as slaves. In 161 countries.
This is a personal project. The initiative was done around the Final Four in Atlanta, Ga to expose the realities of Sexual Slavery around major sporting events. We threw away the glamorized imagery portrayed in the media and showed the world what slavery really looks like.
By using 4 Canon C300s, 3 GoPros, and 3 still cameras, we captured real people responding to the scene.
No crowd reactions have been staged in any way.
This doesn’t need much description. Daft Punk + 8 bit. Nuff said.
OK. So no more videos without commentary. It’s a new leaf. This is a great one to start with.
For the launch of the Melo M8, the new Carmelo Anthony shoe under the Michael Jordan Nike brand, Weiden and Kennedy and MDC-owned experiential shop, Relevant, spent a whole lot of Nike’s cash. Good thing Nike has it.
Using mist, smoke, lasers, architectural mapping, 3d renders, an 85-foot projector, computer controlled water effects, and a possible navy seal, they redefined hype.
Is this where brands should go? Large scale stunts for a limited crowd that they can then turn into a behind-the-scenes viral video? Feels a little self indulgent. When I posted this, the YouTube count was only at 14k so the jury is still out. My prediction? It breaks a million views and I still don’t buy the shoes.